The world’s two leading manufacturers of cleaning products today announced plans to sue every programmer who has ever dreamed of Web 2.0 riches, for appropriating and misusing the trademarked names
“We looked the other way when somebody called a slick new programming paradigm SOAP,”
“Now that yet another gunslinger has tried to make a name for himself by using the name of a cleaning product formerly owned by Proctor & Gamble to describe this nebulous Web 2.0 crap,
Despite the announcement, no filing has yet been recorded with any court in the U.S; rumor has it that the P&G/Colgate dynamic duo may first merge so that their combined resources can be more efficiently thrown at any pending trademark defense. As Sidious noted, "It's going to take a while to hunt down and sue every single one of these Web 2.0 programmers. They are like cockroaches--shine a light on them and they scurry into the corners."